A New Partnership
At 2Wheel, motorcycle enthusiasts know they can find the insight and information they need to keep up with their fast-paced lifestyles. Motorcycle Consumer News also has the same goal—creating a subscription-based news platform that gives riders a central location for the news they need to know about riding.
Recently, 2Wheel decided to purchase ownership of Motorcycle Consumer News, creating a unique new partnership. Below, we’ve given you all the details about what led to this purchase, what this means for subscribers, and what you can expect from the motorcycle news industry moving forward.
Why 2Wheel Sought Ownership of Motorcycle Consumer News
Naturally, many 2Wheel customers and readers of Motorcycle Consumer News have one very important question they want answered: why 2Wheel sought ownership of Motorcycle Consumer News. Ultimately, the decision-making process leading up to this deal may come as a surprise to many of the magazine’s subscribers and 2Wheel customers.
In early February, Motorcycle Consumer News announced they were shutting their doors permanently. For many readers, this was a tragic event. Motorcycle Consumers News was a news platform dedicated to providing its readers with the facts and details they needed to know. They worked on a subscription-only platform where readers had to purchase a subscription to read the magazine. The revenue from these subscriptions went directly toward keeping the magazine advertisement-free.
Advertisement-free information, in the realm of motorcycles, is vital to riders for many reasons. First, having no advertisements provides you access to more news, facts and figures, helping you make educated decisions. It also develops a sense of trust between the publisher and the reader. The information included in the magazine will be genuine and not swayed by the demands of sponsors. Finally, it allows writers to provide realistic input on various topics important to riders and enthusiasts.
Ultimately, 2Wheel realized how necessary access to this kind of information was for readers. It helped influence buying decisions and created an environment that allowed individuals with varying interests and comfort levels to participate actively and engage with the community. This realization led to 2Wheel deciding to purchase the publication.
The Legacy Lives On
Those who frequently read Motorcycle Consumer News prior to their shutdown know both of the quality and the quantity of the information included in each publication. 2Wheel is committed to ensuring the legacy lives on, aiming to provide the same standard of information to readers throughout each publication.
Readers of the publication, as well as regular 2Wheel customers, may wonder what this means for the magazine moving forward. Thus far, 2Wheel is committed to providing the following to its readers:
- A high-quality publication containing news and information about motorcycles and new components
- Informed reviews and analysis of models, parts and procedures
- How-to guides containing information on regular upkeep, maintenance and other routine work
- Regular, consistent publishing on a schedule to be decided by 2Wheel in the near future
- Limited to no advertisement throughout the magazine, continuing the subscriber-based model previously endorsed by Motorcycle Consumer News
Ultimately, 2Wheel wants to provide you with the same experience you had previously. We aim to give you a comprehensive and informative platform for information regarding motorcycles. Additionally, we aim to make the publication affordable, allowing you readily available access to the information you need to enjoy the sport.
The Future for Motorcycle Consumer News
With the reasoning behind why 2Wheel chose to take over the publication addressed, it’s important to understand what the future for Motorcycle Consumer News will look like under new ownership. Long-time readers of the magazine may find themselves feeling somewhat dissuaded by the change. However, 2Wheel plans for this change in ownership to be a relatively smooth transition.
Naturally, there will be some minor changes in the magazine’s release and distribution as 2Wheel takes over publishing duties. However, we’ll strive to provide readers with the same authentic feel the magazine once had, providing articles on a variety of topics, such as:
- Reviews and analysis of parts and upgrades possible for a variety of riders no matter their personal style
- Updates on brand manufacturing, recalls and other important information riders need to know regarding their bikes and their daily rides
- Unbiased guidance on creating a bike that works for you, including build structures, update guides and other vital information riders need access to during the buying and upgrading process
- Limited advertising, except where applicable in recommending and encouraging individuals to purchase items through 2Wheel; this type of advertising may include offers for discounts or promotional plugs for exclusive, reader-only offers from 2Wheel
- Guides on what riders should avoid and should embrace, both in the community and on a technical level, when considering purchasing, upgrading or maintaining their vehicles
These topics cover only a few of the article types you can expect from 2Wheel as we begin publishing Motorcycle Consumer News. Ultimately, we aim to provide you with the news you need to feel confident riding. Plus, as part of the traditional Motorcycle Consumer News narrative, we’ll give riders and enthusiasts alike the information they need to make informed purchasing decisions.
A Smooth Transition
Ultimately, the transition of ownership of Motorcycle Consumer News to 2Wheel should go smoothly. Our goal is to give readers the same experience they know, trust and love from our publication. Keep in mind, however, some minor changes may be made to the formatting and publication process. Still, the legacy lives on.
With any luck, 2Wheel hopes to start regularly publishing Motorcycle Consumer News in the near future. This way, you’ll have access to the information you need to make an informed decision when buying your next part or accessory or upgrading your machine. Overall, 2Wheel has a reputation for helping its customers make unbiased, logical purchasing decisions. Acquiring Motorcycle Consumer News will give our company the power to provide customers with more information than ever before, making the buying process easier and more trustworthy than it’s ever been.
Frequently Asked Questions:
1. How long was MCN in business for?
Motorcycle Consumer News was in business for 50 years and originally started by Roger Hull under the name Road Rider back in 1969.
2. Who contributed to MCN’s publications?
It employed respected writers known for their expertise on subjects like industry news, first-aid, safety, mechanics, maintenance, and just about any other topic that a motorcyclist would want to know about. Ken Condon, Flash Gordon, M.D., Dr. Gregory Frazier, Lee Parks, Mike Kneebone, and many other respected riders were regular contributors at different points in time.
3. What did Motorcycle Consumer News represent, and what does 2Wheel hope to conserve for the magazine?
Motorcycle consumer news provided in-depth knowledge of subjects without bias. They were able to accomplish this without accepting advertising which meant they could publish honest, candid reviews without the need to placate advertisers or manufacturers. It was true objectivity in the face of conflicting interests with manufacturers.
It was and will remain an original brand created when passion became a profession. It will continue to offer information that functions on the freedom written for the rider.
4. How do I subscribe?
Currently, the team at 2Wheel is working to convert MCN’s existing publications from print to digital form. These articles will live in 2Wheel’s online blog and will be available for reading free of charge. We’re still discussing how a subscription based model would work going forward, and should we decide to run a paid subscription, we will honor a credit of your costs lost with your original subscription.
5. Will my unused MCN paid subscription be honored?
As we continue to unpack our acquisition of MCN and receive customer feedback, we further understand the challenges that MCN faced as the company began to wind down during its last two years. Acquiring MCN was a decision made with a desire to continue the legacy of the invaluable content and authorship written in each article.
While we can’t speak to the policies and procedures practiced during the wind down of MCN [because we – 2Wheel.com were not involved at the time], we do stand by the quality of content and will do our very best to restore any lost integrity of the MCN name going forward.
We’re still discussing how the subscription based model will work going forward, and should we decide to run a paid subscription, we will honor a credit of your costs lost with your original subscription. We sincerely apologize for your experience, and as new ownership will do our best to make it right.
If you have any further questions regarding a refund from the original owner’s of MCN, we suggest reaching out to Lumina Media. Thanks so much writing in. We look forward to earning your business and trust with 2Wheel.com