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A serial entrepreneur, Jonathan began developing websites as a teenager selling his first website to a venture backed San Francisco company in 1999. The following year Jonathan began offering development services publicly in what would later form the foundation for his company, SmackDigital, a leading provider of ecommerce solutions serving thousands of clients and generating software sales in the millions of dollars. Jonathan brings over two decades of web development and ecommerce experience to 2Wheel, leading the technical operations and digital strategies of the company.

Jonathan Peters
"We're looking to push the aftermarket motorcycle industry to new technological limits."

Home Town

Vancouver, Canada

Riding Style


First Bike

A 70cc dirt bike when I was 10.

In the Garage

2013 Polaris RZR

Favorite Thing About Working for 2W

Working with people as passionate as I am.

Goals and Aspirations

#1 site in this industry is 2Wheel.

Little Known Facts

  • Attended university for law but dropped out to pursue full-time entrepreneurship.
  • Wrote his first computer program on a Commodore Vic20 with the help of his father at the age of 3.
  • Could read, write, add/subtract and do single digit multiplication/division at the age of 4.
  • First business was printing off clip-art and selling coloring pages to kindergarten classmates.
  • I'm writing this at 6:50am and haven't yet slept.

Most Asked Question

How long will that take?


Elon Musk. Tupac Shakur.

Tell Us A Little About Yourself

Being a father is the most important thing in the world to me. I have two daughters, one away at university and a 13-year old daughter who just so happens to do some of the graphic design for 2Wheel.

My work is also a hobby so I work a lot. I also enjoy travel, play hockey weekly, and enjoy snowboarding in the winter and camping in the summer.

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