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Announcing! 2Wheel + Motorcycle Consumer News

A New Partnership

At 2Wheel, motorcycle enthusiasts know they can find the insight and information they need to keep up with their fast-paced lifestyles. Motorcycle Consumer News also has the same goal—creating a subscription-based news platform that gives riders a central location for the news they need to know about riding.

Recently, 2Wheel decided to purchase ownership of Motorcycle Consumer News, creating a unique new partnership. Below, we’ve given you all the details about what led to this purchase, what this means for subscribers, and what you can expect from the motorcycle news industry moving forward.

Currently, all MCNews publications are in print form; 2Wheel is working to get most articles online so readers can enjoy them from anywhere on any device!

Why 2Wheel Sought Ownership of Motorcycle Consumer News

Naturally, many 2Wheel customers and readers of Motorcycle Consumer News have one very important question they want answered: why 2Wheel sought ownership of Motorcycle Consumer News. Ultimately, the decision-making process leading up to this deal may come as a surprise to many of the magazine’s subscribers and 2Wheel customers.

In early February, Motorcycle Consumer News announced they were shutting their doors permanently. For many readers, this was a tragic event. Motorcycle Consumers News was a news platform dedicated to providing its readers with the facts and details they needed to know. They worked on a subscription-only platform where readers had to purchase a subscription to read the magazine. The revenue from these subscriptions went directly toward keeping the magazine advertisement-free.

Advertisement-free information, in the realm of motorcycles, is vital to riders for many reasons. First, having no advertisements provides you access to more news, facts and figures, helping you make educated decisions. It also develops a sense of trust between the publisher and the reader. The information included in the magazine will be genuine and not swayed by the demands of sponsors. Finally, it allows writers to provide realistic input on various topics important to riders and enthusiasts.

Ultimately, 2Wheel realized how necessary access to this kind of information was for readers. It helped influence buying decisions and created an environment that allowed individuals with varying interests and comfort levels to participate actively and engage with the community. This realization led to 2Wheel deciding to purchase the publication.

Currently, all MCNews publications are in print form; 2Wheel is working to get most articles online so readers can enjoy them from anywhere on any device!

The Legacy Lives On

Those who frequently read Motorcycle Consumer News prior to their shutdown know both of the quality and the quantity of the information included in each publication. 2Wheel is committed to ensuring the legacy lives on, aiming to provide the same standard of information to readers throughout each publication.

Readers of the publication, as well as regular 2Wheel customers, may wonder what this means for the magazine moving forward. Thus far, 2Wheel is committed to providing the following to its readers:

  • A high-quality publication containing news and information about motorcycles and new components
  • Informed reviews and analysis of models, parts and procedures
  • How-to guides containing information on regular upkeep, maintenance and other routine work
  • Regular, consistent publishing on a schedule to be decided by 2Wheel in the near future
  • Limited to no advertisement throughout the magazine, continuing the subscriber-based model previously endorsed by Motorcycle Consumer News

Ultimately, 2Wheel wants to provide you with the same experience you had previously. We aim to give you a comprehensive and informative platform for information regarding motorcycles. Additionally, we aim to make the publication affordable, allowing you readily available access to the information you need to enjoy the sport.

Currently, all MCNews publications are in print form; 2Wheel is working to get most articles online so readers can enjoy them from anywhere on any device!

The Future for Motorcycle Consumer News

With the reasoning behind why 2Wheel chose to take over the publication addressed, it’s important to understand what the future for Motorcycle Consumer News will look like under new ownership. Long-time readers of the magazine may find themselves feeling somewhat dissuaded by the change. However, 2Wheel plans for this change in ownership to be a relatively smooth transition.

Naturally, there will be some minor changes in the magazine’s release and distribution as 2Wheel takes over publishing duties. However, we’ll strive to provide readers with the same authentic feel the magazine once had, providing articles on a variety of topics, such as:

  • Reviews and analysis of parts and upgrades possible for a variety of riders no matter their personal style
  • Updates on brand manufacturing, recalls and other important information riders need to know regarding their bikes and their daily rides
  • Unbiased guidance on creating a bike that works for you, including build structures, update guides and other vital information riders need access to during the buying and upgrading process
  • Limited advertising, except where applicable in recommending and encouraging individuals to purchase items through 2Wheel; this type of advertising may include offers for discounts or promotional plugs for exclusive, reader-only offers from 2Wheel
  • Guides on what riders should avoid and should embrace, both in the community and on a technical level, when considering purchasing, upgrading or maintaining their vehicles


These topics cover only a few of the article types you can expect from 2Wheel as we begin publishing Motorcycle Consumer News. Ultimately, we aim to provide you with the news you need to feel confident riding. Plus, as part of the traditional Motorcycle Consumer News narrative, we’ll give riders and enthusiasts alike the information they need to make informed purchasing decisions.

A Smooth Transition

Ultimately, the transition of ownership of Motorcycle Consumer News to 2Wheel should go smoothly. Our goal is to give readers the same experience they know, trust and love from our publication. Keep in mind, however, some minor changes may be made to the formatting and publication process. Still, the legacy lives on.

With any luck, 2Wheel hopes to start regularly publishing Motorcycle Consumer News in the near future. This way, you’ll have access to the information you need to make an informed decision when buying your next part or accessory or upgrading your machine. Overall, 2Wheel has a reputation for helping its customers make unbiased, logical purchasing decisions. Acquiring Motorcycle Consumer News will give our company the power to provide customers with more information than ever before, making the buying process easier and more trustworthy than it’s ever been.

Frequently Asked Questions:

1. How long was MCN in business for?

Motorcycle Consumer News was in business for 50 years and originally started by Roger Hull under the name Road Rider back in 1969.

2. Who contributed to MCN’s publications?

It employed respected writers known for their expertise on subjects like industry news, first-aid, safety, mechanics, maintenance, and just about any other topic that a motorcyclist would want to know about. Ken Condon, Flash Gordon, M.D., Dr. Gregory Frazier, Lee Parks, Mike Kneebone, and many other respected riders were regular contributors at different points in time. 

3. What did Motorcycle Consumer News represent, and what does 2Wheel hope to conserve for the magazine?

Motorcycle consumer news provided in-depth knowledge of subjects without bias. They were able to accomplish this without accepting advertising which meant they could publish honest, candid reviews without the need to placate advertisers or manufacturers. It was true objectivity in the face of conflicting interests with manufacturers.

It was and will remain an original brand created when passion became a profession. It will continue to offer information that functions on the freedom written for the rider.

4. How do I subscribe?

Currently, the team at 2Wheel is working to convert MCN’s existing publications from print to digital form. These articles will live in 2Wheel’s online blog and will be available for reading free of charge. We’re still discussing how a subscription based model would work going forward, and should we decide to run a paid subscription, we will honor a credit of your costs lost with your original subscription.

5. Will my unused MCN paid subscription be honored?

As we continue to unpack our acquisition of MCN and receive customer feedback, we further understand the challenges that MCN faced as the company began to wind down during its last two years. Acquiring MCN was a decision made with a desire to continue the legacy of the invaluable content and authorship written in each article.

While we can’t speak to the policies and procedures practiced during the wind down of MCN [because we – 2Wheel.com were not involved at the time], we do stand by the quality of content and will do our very best to restore any lost integrity of the MCN name going forward. 

We’re still discussing how the subscription based model will work going forward, and should we decide to run a paid subscription, we will honor a credit of your costs lost with your original subscription. We sincerely apologize for your experience, and as new ownership will do our best to make it right.

If you have any further questions regarding a refund from the original owner’s of MCN, we suggest reaching out to Lumina Media. Thanks so much writing in. We look forward to earning your business and trust with 2Wheel.com

Sincerely, 2Wheel

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46 Responses

  1. Tom Gordon says:

    In the end, it became the only publication of any kind that I subscribed to.
    Thank you for your intention to resurect the publication. My greatest hope is that you can bring Dave Searle back into the picture in some way. The publication was never better than the years he was the exec. editor. Of course the quality of contributing writers all the way along was excellent. New blood? You bet but a little of the old blood should help keep the fit and feel similar to that which we long time subscribers fell in love with.
    Thank you again! I’ll subscribe as soon as available. If requested, I’ll gladly provide constructive feedback on your evolution of MCN.

  2. Dan Smith says:

    MCN was always my go to source for information on accessories and motorcycle reviews. It was good to know that their opinions were unencumbered by advertising concerns.

    I hope that Fred Rau, Dave Searle and the other excellent contributors will be part of the new publication.

  3. D. Joe Sletten says:

    I am looking forward to subscribing to MCN again!! Thank YOU!!

  4. Robert Mandel says:

    I am happy to hear of the rebirth of MCN. I have been a loyal reader of it since it was Road Rider in the early seventies. I hope it can still be produced as a paper publication. I know this is the age of computerization, but as someone who is still reading MCN issues from the past several years, I just don’t think that electronic versions are the same thing. I have some magazines that I receive electronically and they don’t get the same use or longevity. Good luck with this!

  5. Barry Starratt says:

    As a rider for over 45 years, and having lost so many of my favorite reads in the last year, I am excited at the thought of MCN being back in my life. As a charter life member of AMA, there’s is the only magazine i still get. Rider subscriber since 85… gone. Cycle world is now boutique mag. Keep it somewhat similar to what it was and i believe you will get most of the MCN family back to reading again. Thanks for some good news . Much appreciated… Outstanding !

  6. Dennis M Ryan says:

    You have piqued my interest.

    If you deliver quality, I will subscribe. If not, I will return to Luddite status.

  7. Gary Rathbun says:

    I hope you can swing the resurrection of MCN. I’d love to see it viable again, and look forward to further news about it. I would definitely be interested in a paid subscription for a printed version.

  8. Stephen Bennett says:

    I was a 20+ year subscriber to MCN so this is exciting news as far as I’m concerned and you can count on me and several of my riding buddies to take up a subscription.

    I wouldn’t spend too much time figuring out how to placate people who want “credit” for unused subscriptions. That’s the doing and responsibility of the old regime. People who ask for or insist on credit are not people you want as customers anyway.

    Kudos for the effort. I wish you the best of both luck and success in your endeavor.

    Steve

  9. As a long time subscriber to MCN if you my unused credit, I will be a future subscriber.

  10. rob polecaro says:

    Hi This is great news, I loved MCN. They do owe me at least a year in subscriptions. As soon as you figure this thing out….I’m in!
    Rob Polecaro

  11. Ed Taylor says:

    Glad MCN is back.

  12. George Kanfield says:

    Please ensure that I am on your e-mail list list.

  13. John A. Stockman says:

    MCN was missed the MOST by me compared to all the other great moto-magazines that have gone out of publication. Cycle World and Motorcyclist were the most disappointing to watch fall. First a coffee-table type magazine with huge margins, no more Letters To The Editor, no tech Q&A and other features and going to 4 issues a year. I dropped my subscriptions to both those. MCN was still the best in the business at that time, along with Rider. I subscribed to MCN in the early 90s from an encounter with one of the editors at my local Seattle area International Motorcycle Show stops. This is great news and I still prefer a hard copy magazine I can take with me on the bike and when I have to drive my 4-wheel vehicles. Using a smart phone for me is difficult with the way my hands are messed up, another reason I like a print-based motorcycle magazine. Thank you to all those involved for creating and maintaining such a wonderful publication that has added much to my knowledge, enjoyment and skill-set since I first subscribed. I’ll be looking for the latest info about getting MCN back into print and I’ll be one of the first to re-subscribe!

  14. Tim says:

    take my money,! This has been my favorite mag for at least 20 years!

  15. charles says:

    thank you thank you THANK YOU

    sign me the F up – when you are ready to take subscriptions again

  16. Bownse says:

    Strange I asked (and I know 1 or 2 others who did too) about those with months left on their subscription and if those investments in NCNews future will be honored.

    I can’t find any of them here.

    • 2Wheel Crew says:

      Thanks so much for your feedback and the detail provided regarding your subscription with MCN. As we continue to unpack our acquisition of MCN and receive customer feedback, we further understand the challenges that MCN faced as the company began to wind down during its last two years.
      Acquiring MCN was a decision made with a desire to continue the legacy of the invaluable content and authorship written in each article. While we can’t speak to the policies and procedures practiced during the wind down of MCN [because we – 2Wheel.com were not involved at the time], we do stand by the quality of content and will do our very best to restore any lost integrity of the MCN name going forward.
      We’re still discussing how the subscription based model will work going forward, and should we decide to run a paid subscription, we will honor a credit of your costs lost with your original subscription.
      We sincerely apologize for your experience, and as new ownership will do our best to make it right. If you have any further questions regarding a refund from the original owner’s of MCN, we suggest reaching out to Lumina Media.
      Thanks so much writing in. We look forward to earning your business and trust with 2Wheel.com

  17. Richard Mattioni says:

    Thanks for bringing back MCN. I was a long time subscriber to what I considered to be one of the most trusted of all moto publications. Best & kindest regards moving forward.

  18. GARY PIKE says:

    MCN COMING BACK, GREAT NEWS. JUST LEAVE OUT STUFF LIKE DESIGN AND STUFF THAT’S JUST FILLERS. WE NEED TO KNOW ABOUT MOTORCYCLES.

  19. Jim Johnson says:

    I have subscribed to many motor cycle magazines (and still due at 73). The first was Road Rider in 1971 while still in the service. MCN was by far my favorite. (Fred Rau talked me into a New Zealand tour with my wife a few years ago, It was definely an “OH WOW” experience.) Thank you for your work at putting MCN back in my computer and/or my mailbox. I look forward to seeing your effort be a raging success.

    My wife and I have 3 motorcycles that we never “winterize” here in Iowa. BMW R1200RT (His), BMW F800GT (Hers), Vespa Scooter with sidecar for the grandkids)

    Jim

  20. Phil Leddy says:

    Great news for former readers, please know that I will sign up for a subscription!

  21. Richard Farrar says:

    Good Luck. Hope you can find a way forward.

  22. Philip Roper says:

    Where ever 2Wheel takes MCN, us former subscribers appreciate the effort you will invest in bringing it back to us. It was very valuable in the technical and qualitative articles. We sure hope you can re-engage many of the same columnists we respected. I’ve shared many MCN articles with my son and daughter who also ride – to help keep them safe.

  23. russ stoller says:

    This is great news I really enjoyed MCN and I had just renewed my subscription when publication ceased. I hope the new endeavor meets with great success.

  24. Dan says:

    Great News from 2wheel that you have acquired MCN. Thanks for recognizing what a great format this was and how valuable this type of publication is to the motorcycle consumer. I look forward to you continuing this tradition

  25. gregory f godek says:

    Dear Staff at 2Wheel, this is great news.
    I look forward to the future and am sure you will doa great job.
    G.G.

  26. Steve Ford-King says:

    Long time MCN subscriber … happy to see that 2Wheel is in olved to hopefully carry on the magazine … looking forward hopefully to a print magazine … I will be a subscriber again, if the decision is made to carry on that tradition … thank you …Steve

  27. seeing how I use a computer sparingly, on line does not intrust me at all. I’m old school and very much would like to have something in print. I did loose out when the mag went out cause I did have time left on my subscription. I rarely get on computer,usually once a month or sometimes less. If you do email me it may be a while till I get to it. thank you Kevin Bittner

  28. Mike Nikolakis says:

    I was sorry to see MCN go. I still have stacks of issues of MCN ( and Cycle, Cycle Guide, Motorcyclist, Cycle World, Road Racer, etc.) and I still go thru the spec sheets for answers and comparisons. I look forward to seeing MCN back again.

  29. Robert Entel says:

    Please email me when I would be able to subscribe. (the sooner the better)

  30. perry says:

    You will find that a large percentage of MCN readers want to see the publication in PRINT– to have a magazine in their hands.Those readers, like myself, will always be disappointed if you are only digital.

  31. Ron Saums says:

    Miss MCN…I’M IN!

  32. Bruce Fifield says:

    I’m a lifetime AMA member and MCN was the only motorcycle mag I received. I look forward to reading new material.

  33. William J. Schaller says:

    MCN was the best motorcycle mag ever. I would gladly pay a higher price for a printed version again. Now when I go to the book store and looks for motorcycle mags the only good ones are publish in England, and that is a shame. Even if your version is only on line that is better than nothing. I have been riding motorcycles since 1967 and do not plan to stop anytime soon. Thanks Bill Schaller

  34. Paul Groff says:

    Look forward to reviving an old friend…!

  35. james duffy says:

    Hard copy please, soon, thankyou

  36. 'Super Dave' Grant says:

    Congrats on the acquistion. The brand has a storied past, somewhat checkered, controversial (David Hough and the late Wendy Moon come to mind), but always on point for the future. Send me the subscription information when it is available.

  37. Charles P Unruh says:

    I want that magazine!!

  38. Don’t bring back Lee Parks, David Hilgendorf and the lawyer who wrote answers to legal questions. All three sleep in bed with Lee to promote his Total Control basic course and slam the MSF courses without doing unbiased investigating. All three loved creating fake news.

  39. Steven Olson says:

    I’m in!
    Looking forward to having MCN back (in print)
    Keep me posted.

  40. Jeffrey Berger says:

    Don’t forget Mark Barnes.

  41. Paul Johnston says:

    Thank you for purchasing MCN with an eye toward continuing publication of this terrific magazine, unbiased by commercial advertising. Your motivation and dedication to this mission are appreciated and shared by your many loyal readers. Standing by for more information and access…

  42. Michael Simmons Sr says:

    I’m in!

  43. Jim Robison says:

    I am looking forward to a having a printed version of the revived MCN. It was my favorite motorcycle publication. When will you announce a publication schedule?

    Please advise. Thanks!

  44. John Studenny says:

    I am absolutely delighted that MCN is being resurrected, I really missed it a lot. The folks who ran MCN and the those who are bringing it back deserve praise. MCN was a high quality publication that covered all types of motorcycles, the good, the bad, the ugly and the beautiful, all secrets revealed without slant. I learned a lot from the medical contributors, about our bodies, minds, psychology, health, preparedness, and the demands motorcycling makes on all of us (these are real jewels of information). There were of course, the absolutely superb technical articles. Now that I have a chance to ask, may I suggest the addition of more deeper maintenance/technical/repair or overhaul articles? From our motorcycle community: it was an absolute pleasure to read all the feedback, questions, and enthusiasm. Honorable mentions to those who captured the delights and joys of a 2-wheeled adventure (no 4-wheel could ever capture)! May I suggest: There’s one thing that no publication ever offered: a direct Q&A (an occassional Zoom town-hall?) between motorcycle manufacturers and the MCN readership – maybe that could happen here? Finally, I’ll be a subscriber and an active supporter/participant in this great community! I wish all the very best.

  45. So excited to hear that you are anticipating
    the revival of MCN! Having been an avid reader since it was first published, I hope
    that you will expedite this for the many riders
    that grew up with MCN. Please hurry though
    because I’m pushing 78 and don’t know how
    long I have left. . . but I have been told that
    slow riders live longest ! Gman

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